Youtube Space

Atlanta Pop-Up

art director + designer

Landing in Atlanta for the first time, YouTube Space took over famed Treesound Studios for two days, bringing 21 artists to the stage. Each artist had a custom designer lighting setup, leveraged to create a unique video of each performance, all captured within two days. My role in the project was working to develop the initial art direction and concept for the project from lighting to environmental look and feel.

I developed the creative direction for the interview room, 'The Shade Room' as well as designed the set used. Worked with a team to bring all of the creative assets and deliverables to life for this rapid fire production.

The initial ideas

The Shade Room “Interview Set”

Lighting treatments