Chance the Rapper + Code with Google+ Chicago public schools
“Super Me” Video Game Launch Party
Art Director + Designer
The brief: Create a celebratory event during Computer Science Education Week applauding the hard work the kids put into coding projects that kids in Chicago completed with Code with Google and SocialWorks, with their visuals unknowingly being combined into the official video game for Chance the Rapper and DJ Khaled’s song “I Love You So Much”.
Our Insight: Getting more kids into coding starts with changing their perception of it. They think of computer science as something you do alone, that you have to be great at math to do it, or that it’s boring. We event will reinforce the positive experience that the students have had through the program, and will emphasize that the new skills they’ve learned also apply to other interests in their lives...plus it can be fun!
The solution: Along with creating an exciting celebration to honor the kids’ work, we will build on the message that coding and artistic passions can work in unison. The activations are meant to bridge the gap between science and art, and give the kids examples of how computer science can lead to creative outcomes, such as coding projects that reflect who they are.
We built activations to inspire them to continue developing their coding skills for music, art or other passions alike. The space is designed for kids to have fun while exploring the powers of code within music, which they can continue to explore after the event.
Visual Identity
Leveraging both the Google brand colors and their shading we have created a brush palette inspired by the marker drawings of the students artwork We re-created their drawings as well as elements from their video game to create a visual identity that marries both the organic hand-drawn emotion as well as the clean sophistication of the Google brand.
To bring our theme to life, we developed a visual identity that was both colorful and celebratory, with design elements that rung true to Google’s playful, modern sophistication while also being considerate to the young audience. We’ll create an organic overall look and feel that is in alignment with the music video and appropriate for middle schoolers, leveraging their artwork and animations throughout the space.
How it came to Life
We planned a series of tactical activations that would bring the strategy to life of creating a fun, positive event that celebrates their accomplishments and reinforces how computer science and creativity can work together.
Initial sketch of our photo moment - “Fly Sky High” where students were able to fly through their video game like the coding superheroes they had become.
Rendering of one of our interactive arcades in the “Super Me” Super Arcade where we had four arcades for children to play in and with that highlighted different Google AI games as well as featuring their video game amongst the professionals.
