Privacy & Security Pop-up
art director + designer
Via a cross-channel marketing campaign during National Cybersecurity Awareness Month, Google demonstrated how the company respects user privacy and keeps users safe online.
Advoc8 was tasked with engaging directly with DC influencers to reinforce the campaign’s paid media messaging. To accomplish the objective, we created experiential pop-up moments at targeted locations with high influencer foot traffic, including Union Station and Federal Triangle.
The activations took the form of pop up newsstands featuring refreshments, branded handouts and lightweight demos; along with privacy and security experts on hand to address any questions.
